The South’s great features

Chapter 4 encourages the travel journalist to not only put their market in context but to really highlight the unique features of their hometown. Have a look at how Graham Averill uses short tidbits/factoids about 7 very unique locations in the South. Averill has put together a great read to get possible road trip ideas. The article adds a creative option/advice to explore locations such as: horse back, tram tour, or guided lantern tours. Graham Averill also includes his own subjective humor on why an individual would enjoy each one of these wonders. This is one way to attract tourists to your location using minimal text. This method forces Averill to use only the most important information to deliver a specific message. With micro-blogging catching steam, more articles like this will become more and more prevalent.