Memphis civic and cultural lift

The text explores the benefits of city guides in Chapter 2; the text calls the guide a “crucial part of the tourist process.” Kim Cross of Southern Living.com has combined the advice of Chapter 2 and the lessons of Chapter 3 — creating what could be read either as a news story type, a destination, or journey type story. Cross shares news of the new expansion to “one of the world’s most visited music streets onto a mile-wide stretch of the Mississippi.”

This news appeals to the journey & cruise goer as with the expansion comes a relatively massive river cruise ship that is set to sail up and down the river in the near future boasting stops and natural sights of the Mississippi River. Cross does an excellent job of sparking intrest in the mixing of traditional and contemporary culture in the short piece for Southern Living.com. The new expansion will highlight and preserve historical Memphis culture and its staples while building new attractions to draw…

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The South’s great features

Chapter 4 encourages the travel journalist to not only put their market in context but to really highlight the unique features of their hometown. Have a look at how Graham Averill uses short tidbits/factoids about 7 very unique locations in the South. Averill has put together a great read to get possible road trip ideas. The article adds a creative option/advice to explore locations such as: horse back, tram tour, or guided lantern tours. Graham Averill also includes his own subjective humor on why an individual would enjoy each one of these wonders. This is one way to attract tourists to your location using minimal text. This method forces Averill to use only the most important information to deliver a specific message. With micro-blogging catching steam, more articles like this will become more and more prevalent.