Traveling and the global economy
Posted: March 6, 2013 Contents: Resources | Tags: bill poling, economics, global gdp, travel economics, travel experts, travel industry, travel journalism, travel journalist, travel research, travel weekly, travel writer, travel writing Leave a comment »Bill Poling of Travel Weekly reports stats on the travel industry’s effect on the global economy. All in all the report shows that the travel industry boosted the global economy and added trillions of dollars to the global GDP. Here’s a tidbit from Poling’s report:
In a report that again depicts the resilience of travel, the World Travel and Tourism Council estimated that the industry’s contribution to global Gross Domestic Product (GDP) grew by 3% last year, the third consecutive year of growth.
The annual report, produced by Oxford Economics, said the direct contribution of travel and tourism in the global economy came to over $2 trillion, or 2.9% of global GDP. With indirect effects added, the total economic impact of travel and tourism rises to $6.6 trillion, or 9.3% of global GDP.
Evolving niche’ market: PANKS
Posted: January 22, 2013 Contents: Chapter 2, Chapter 3 | Tags: digital women influencers study, nadine godwin, pank, travel journalism, travel journalist, travel weekly, travel writer, travel writing, weber shandwick Leave a comment »Chapter 2 points out that the audiences for travel journalism aren’t static; they change. Likewise, Nadine Godwin of Travel Weekly introduces a new niche’ audience for travel writers: the PANKs. According to Digital Women Influencers Study, researched by Weber Shandwick, PANK is defined as an acronym for:
professional aunt, no kids.
However, Godwin and the research includes all single career women who enjoy sharing travel experiences with young relatives or acquaintances in the PANK category. In the Digital Women article, research shows women are having less children than only several decades ago and these PANKs make up 1 in 5 of the US population. As the article appeals to marketers with a new angle to approach…
Continue cruising
Posted: January 22, 2013 Contents: Chapter 3 | Tags: cruise, cruise safety, tom stieghorst, travel journalism, travel journalist, travel safety, travel weekly, travel writer, travel writing Leave a comment »Chapter 3 discusses the importance of cruising to travel readers. The cruise industry is in need of some good news after the tragic sinking of the Costa Concordia. 2013 may be the turn around the industry is looking for according to Travel Weekly. Tom Stieghorst of TW reports,
Deployments in 2013 will feature more cruise segments that can be combined into longer voyages. Celebrity Cruises, for example, will offer more short cruises in Europe that can be paired with a second short cruise with a different set of port calls.
2013 may give cruise readers more to read about.
