Eco travel on the rise

Chapter 3 outlines the audience for eco travel journalism. According to SmartBrief a Destination Hotels and Resorts survey, the travelers increasingly lean towards eco friendly hotels and venues as well as healthy culinary options. As the trend continues to rise so will the audience for eco travel journalism.


SmartBrief, a news feed for travel aggregators

Aggregation, or “curation” as some bloggers prefer it, is the practice of blogging about content created by others.

Most aggregators set up feeds that push content to them. SmartBrief is a daily e-newsletter that pushes content about 25 key industries — including travel. Ten travel-related associations have signed on as partners with SmartBrief to add its advertising messages to the content SmartBrief aggregates and email to subscribers. It’s free, current and useful.

I subscribe to the ASTA-partnered feed and find at least one thing of value daily.